project brief
In 2016, the Marriott Theatre approached me about refreshing their branding. Their logo and colors felt dated and did not express the energy and welcoming attitude of the theatre. I staged a two-day workshop with them, including discussion and activities to uncover the words and visuals that aligned with what they felt their current brand should be. We also discussed how closely they wanted the theatre to align with the branding of the Marriott hotel chain, of which they are a part. From there, I put together multiple options for logos, logomarks, and colors.
In the end the team was unanimous in their love for the hand-written logo and especially the circular “m” mark. The branding continues to serve them well to this day.
