Whether you create artistic experiences or pieces of furniture or you run a restaurant, your audience is the primary reason why you create what you create. How we speak to our audiences— through marketing, during their experiences with us, and in the things we make for them— can influence whether your business is one they love and rave about to their friends or just an afterthought. So you’d better know your audiences wants and needs really well. How well do you know your audience?
These ideas were front and center in my mind over the last few month as I was planning a wedding. My wedding. I got married about two weeks ago, and the process of putting the event together was an amazing example of learning about and speaking to multiple audiences.