grab bag blog

This is where I talk about my work, my discoveries, my creative process, and the ins and outs of marketing in the arts.

New Years Thank You Card

January 20, 2012
Thank You card 2011

So December 2011 popped up suddenly and unexpectedly last year, arriving way earlier than I anticipated. I quickly found myself envious of these fancy designers I saw who had the time and resources to create beautiful holiday cards to send to their clients and prospective clients. I really wanted to do something similar, but I had way too many commitments to allow me the time to make something worthwhile. December passed in a flurry and I lamented my inability to get this simple task done.

By the time I got myself some vacation, it was the week of Christmas, at which point sending holiday cards is just embarrassing. In this downtime, though, I realized that what I really wanted to say in my holiday cards had nothing to do with Christmas, Hannukah, etc. What I wanted to do say to all my clients was thank you for their business and for allowing me to represent their brand. I have some great clients, and it’s because of them that I had a successful first full year as a professional freelancer. The appropriate holiday for that kind of retrospection, I decided, was actually New Years, and I totally had time to send cards for New Years!

By this point, however, I didn’t have the time or resources to create something big and fancy. What I did have lying around, however, was some leftover cardstock from when I published my own comics years and years (and years) ago. It’s a card stock that resembles cheap brown paper, a reference to the grab bag in my company name. And it’s legal size card stock, because I liked books that were 7″x8.5″. Have you ever tried to find legal size card stock? Good luck. And to find it in any kind of non-white color or pattern? It doesn’t exist. This stash I had special ordered from a paper supplier back in Georgia and had them cut it to legal size for me.

So I sat down and planned the card you see here, half a legal sheet (4.25″x14″), giving it two folds so that it not only had a fun reveal and plenty of space to write on, but would fit snugly into a standard 4 3/8″ x 5 3/4″ invitation envelope. I printed a batch of them on my home printer, hand-folded them, and wrote each of my clients a person note on the inside. I sent them all out just before New Year’s Eve. Since then, I’ve received nothing but smiles and reciprocated thank yous from the cards, proving that the whole enterprise was a success. The best part: I still have several sheets of the card stock left, and with a few tweaks of the art, I can whip up a non-holiday thank you note if I need one in a pinch.


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