Finally, I get to reveal another big project I’ve had in the works for the past few months. This season, I’m designing everything for Remy Bumppo Theatre Company: their show posters, postcards, brochures, ads– all of it! This is quite exciting for many reasons.
Firstly, the company has mainly had one designer since its beginning 15 years ago. Other folks have popped in to work up some collateral, like ads and such, but the primary look of the company was shepherded by one guy, who’s aesthetic was very minimal. With the company changing artistic directors, the designer took this as a good time to step away as well (he’d been working pro bono, I think). So I was tasked with taking over and honoring his design sense, while beginning the process of becoming something new. I’ve kept his bold, limited color palette (tho in this case I’ve used 3 colors per show), strong typographical sense, and single iconic images, but created something a bit more expansive. Sometimes, it’s the confines an artist is given which make the project exciting.
Secondly, this will be the first time that I’ve been *completely* in charge of a company’s look. I’ll be working closely with Remy Bumppo’s Marketing Director of course, but the look and inspiration will primarily originate with me. I received such strong feedback from the poster images that I’ve already carried the design style over to other pieces. This is the cover for the soon-to-drop season subscription brochure.
The last thing I’ll say on this today is how much fun I had researching this project. My primary inspiration was the work of Saul Bass, a true master of minimal and expressive design. Over the next several days, I’ll put up each poster in it’s entirely in its own post. I’ve got some fun stories about the process of each.