One of my jobs is graphic design for Remy Bumppo Theater Company, utilizing the title and poster elements created by their design consultant, who has contributed pro bono work to the company for years. I was given hand drawings of the title logo and hats and had to then create a postcard, ads, and soon web banners and such. This is my first print ad for the current show. The whole “hats on photos” idea is something I began on the postcard, using the headshots of the cast members.
Interestingly, the photograph the image of Oscar Wilde is based on, despite being about 120 years old, is apparently rights-managed by Corbis. They would give us a full-resolution image plus rights for about $2,000. So instead, I reworked the low-res image (he was wearing a hat in the original), and did a free-hand vector version in Illustrator– my first full Illustrator project. All that plus the hats and the ad stylizing constitute enough of a difference to avoid rights infringement.
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